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In collaboration with the Ministry of Culture, the Saudi Cup curates a diverse and immersive experience within the Obaiya Enclosure, offering all guests a rich blend of cultural, entertainment, and lifestyle activities. At the Saudi Cup 2025, guests will enjoy:
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Traditional Performing Arts

In collaboration with the Theater and Performing Arts Commission, the Saudi Cup offers a rich cultural experience through a series of roaming traditional performances across the Obaiya Enclosure and on the main stage which showcase the diversity and authenticity of Saudi heritage, and celebrate the vibrant rhythms and movements of the Kingdom’s traditional arts
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'Kings and Equestrian' Heritage Exhibition

The exhibition celebrates the legacy of Saudi Arabia’s kings and their deep connection to horsemanship, highlighting the significance of horses in the Kingdom’s culture. Featuring a collection of historical photographs, rare artifacts, and vintage newspapers, the exhibition offers visitors a unique opportunity to explore Saudi Arabia’s rich heritage and its enduring equestrian traditions
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Walk of Fame

The Walk of Fame stands out with its elegant design, reflecting the cultural and artistic essence of the event. Surrounded by mirrors to create a deeper visual dimension, the walkway seamlessly blends modernity with tradition, incorporating heritage-inspired architectural details. Aesthetic lighting enhances the intricate design, adding a sensory depth to the experience. The walkway also features dedicated photo areas, allowing guests to capture and commemorate their moments in this immersive setting.
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100 Saudi Brands Exhibition

The 100 Saudi Brands Exhibition is an initiative by the Fashion Commission supporting 100 distinguished Saudi brands across various fashion and accessory categories, including bridal wear, couture, ready-to-wear, jewelry, handbags, footwear, perfumes, and beauty products.
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Roving Entertainment

Across the venue, you’ll enjoy cultural delights from numerous roving entertainers celebrating Saudi Arabia past and present.
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Family Zone

A safe, fun and high-octane family area for children to play. Children embark on creative experiences within the world of horses and equestrianism exploring workshops and interactive activities including VR and projection mapping, photography and design.
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Glambot

Look out too for the return of Glambot, the hugely popular robotic camera for the ultimate digital memento of your day!
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The Cultural Pavilion

The Cultural Pavilion offers a refined experience that blends Saudi cultural identity with a contemporary touch, where authentic hospitality meets comfortable spaces and outdoor seating areas designed to enhance the visitor experience. The pavilion features a local café, luxurious hospitality, a handicrafts section, and a musical stage celebrating Saudi creativity, making it a vibrant destination that brings art and heritage to life at the heart of the cultural gathering.
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The Year of Handicrafts

In celebration of the Year of Handicrafts 2025, the Ministry of Culture presents a unique experience at the Saudi Cup showcasing the richness of Saudi heritage with a contemporary creative touch. This activation features a design inspired by the Al-Ahsa Jar, created in collaboration with the Heritage Commission, along with live demonstrations of traditional crafts, offering visitors an immersive opportunity to engage with this deep-rooted legacy. The initiative aims to highlight Saudi handicrafts on a global stage, empowering artisans to showcase their skills and creativity in an international setting, reinforcing these crafts as a sustainable cultural industry.