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In collaboration with the Ministry of Culture, the Saudi Cup curates a diverse and immersive experience within the Obaiya Enclosure, offering all guests a rich blend of cultural, entertainment, and lifestyle activities. At the Saudi Cup 2025, guests will enjoy:
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Walk of Fame

The Walk of Fame begins your Saudi Cup experience as you arrive in style and step into the spotlight. This elegant entrance blends heritage-inspired details with contemporary design, creating a striking backdrop. Curated photo areas invite guests to capture and celebrate their individuality.
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Roving Entertainment

Bringing the venue to life, interactive roving performers move across the racecourse, creating spontaneous moments of engagement, visual spectacle, and live energy.
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Traditional Performing Arts

A rich cultural programme of traditional Saudi performing arts, including Ardah, folk dance groups, and live music performances, presented at dedicated locations to celebrate the Kingdom’s heritage and authentic rhythms.
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Handicraft Gallery

At the heart of The Cultural Village, the Handicraft Gallery, presented by The Royal Institute of Traditional Arts (Wrth), becomes a living canvas where Saudi artisans transform tradition into motion through live craftsmanship, celebrating the depth, creativity, and enduring spirit of Saudi heritage.
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100 Saudi Brands Activation

A curated runway showcase presented by the Fashion Commission within The Cultural Village, featuring selected Saudi designers from the 100 Saudi Brands programme. From couture to beauty, the activation highlights modern Saudi style and craftsmanship through live fashion presentations in an immersive setting.
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Culinary Experiences

From award-winning fine-dining restaurants to innovative food trucks, dining is an integral part of the Saudi Cup experience. Within The Cultural Village, look out for a dedicated collaboration with the Culinary Arts Commission showcasing local cuisines from around the Kingdom.
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Social & Lifestyle Spaces

The Saudi Cup offers a selection of relaxed social spaces across the venue, designed for guests to pause, connect, and enjoy the atmosphere between races. These welcoming areas provide comfortable settings to gather, unwind, and take in the vibrant energy of the event at a leisurely pace.
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Photo Moments & Installations

Across the racecourse, curated photo moments and visual installations invite guests to capture and share their Saudi Cup experience. Thoughtfully designed backdrops, scenic viewpoints, and artistic details reflect the spirit of the event and create memorable moments.
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Saudi Cup Merchandise Store

Located within The Cultural Village, the Saudi Cup Merchandise Store offers a selection of official merchandise and souvenirs for guests wishing to take home a keepsake from the event.