Official Partnerships
We partner with brands who share our commitment to providing uniquely thrilling guest experiences, developing thoroughbred racing within The Kingdom and bringing together people from all walks of life to celebrate a modern vibrant Saudi Arabia. Learn how we can deliver tangible results for your business.
Benefits
Brand Alignment
We host over 100 racenights each year including The Saudi Cup, the world’s richest race. Align with the beauty, speed, power, grace, style, prestige, endeavor and dedication that underpins this this remarkable sport.
Global Exposure
Saudi Cup attracts viewers from across the globe with 23 countries live broadcasting the Saudi Cup 2023’s ‘Golden Hour’ and Arabic Twitter audiences reaching 21m impressions over the weekend. Domestic broadcast partners MBC and SSC are growing local audiences year-round. Integrate your brand into the heart of the action via saddle cloth, barrier and trackside signage to ensure TV and digital exposure.
Engaged Audience
We attract around 100,000 raceday patrons each year. Saudi Cup has an equal male: female ratio, many of who are affluent young professionals. We provide platforms to engage with high net-worth guests and a digital monthly audience of over 100,000 Saudis.
Sampling and Promotions
With guests on course for an average of five hours – interspersed with around 20 minutes of racing – we provide high traffic locations to showcase, promote and stimulate product sales. Use our large LED screens, integrated IPTV and WiFi to leverage Saudi’s racing lifestyle.
Build Relationships
Tailored raceday experiences take your guests into racings’ inner sanctum to rub shoulders with racing royalty. Many of the region’s top owners and best trainers attend our tracks. Network with thoroughbred owners in prestigious settings at race night, exclusive dinners and special events.
World-class Hospitality Experiences
Entertain clients and colleagues over five hours ore more. Choose from private suites or exclusive shared spaces, from fine dining to more relaxed menus curated by our Executive Chefs. Our staff will ensure you are impeccably looked after throughout your day.
Digital Connections
We are committed to providing authentic and impactful branded content to build deep connections with our highly engaged audiences and your brand.
Three Prestigious Venues
Each of our venues – King Abdulaziz Racecourse, King Khalid Racecourse and our historic Malez Members’ Club provide multi-purpose business events solutions. Indoor and outdoor spaces can be tailored for conferences, exhibitions, seminars, product launches and bespoke events.
Embrace Saudi Arabia Spirit
The connection between man and horse goes back thousands of years across the Arabian Peninsula. Since the 1920s, when King Abdulaziz and his sons raced horses together in Riyadh, The Kingdom has enjoyed the spectacle of thoroughbred racing. As we embrace the unprecedented social, cultural economic transformation characterized by Vision 2030 our experiences will celebrate our culture and heritage while embracing a modern vibrant Kingdom.